Petco Appoints Chief Digital and Innovation Officer
Darren MacDonald joined Petco as its chief digital and innovation officer.
“Petco is committed to delivering an elevated omnichannel experience for pet parents,” said Ron Coughlin, Petco CEO. “Darren’s impressive background in digital strategy and e-commerce growth will be an incredible asset to the Petco leadership team, as we continue to power innovative digital platforms to create an unparalleled experience for customers.”
MacDonald is responsible for overseeing all aspects of the company’s digital business, including e-commerce, the Petco App, prescription fulfillment and a growing employer wellness benefits offering, while driving new ideas and furthering innovation across the company.
MacDonald brings 20 years of global digital strategy and business development experience to Petco, and has served in senior roles with Walmart, IAC and Avery Dennison Corporation.
“It’s a transformational time in the world of retail and I’m honored to be joining the Petco team at this stage of the company’s reinvention,” said MacDonald. “Petco is a powerful brand with a track record of thought leadership, exemplified most recently by its bold decision to remove artificial ingredients from dog and cat food and treats. Today’s omnichannel shopper expects a best-in-class digital experience – I’m excited to help accelerate growth and innovation within Petco and the retail category as a whole.”