Petco to Host JustFoodForDogs Exhibition Kitchens
Petco teamed up with JustFoodForDogs to offer fresh, small-batch, human-grade food for dogs in strategic locations across the country. Within these Petco locations, JustFoodForDogs will open "stores within stores” with many of them featuring exhibition kitchens so customers can see how the food is made. Petco initiated this partnership in response to pet parents who are looking for alternatives to commercial brand dog foods.
"JustFoodForDogs has proven itself to be a leader in the industry and we couldn't be more excited to finally be able to offer pet parents such an exceptionally high-quality, truly unique, nutritionally balanced feeding option for pets," said Petco executive vice president and chief merchant Rebecca Frechette. "We're thrilled to partner with JustFoodForDogs, who shares our belief and unwavering commitment to quality and the love of pets."
Established in 2010, JustFoodForDogs offers a premium, veterinarian-formulated dog food made from USDA grade meats and produce. The company operates exhibition kitchens throughout Southern California.
"We are delighted to partner with Petco, the most prominent retailer of pet products and services in the world," said Shawn Buckley, the founder of JustFoodForDogs.
In select locations, Petco customers will experience JustFoodForDogs in full exhibition kitchens or smaller pantries that will be supplied with fresh product daily and staffed by JustFoodForDog personnel.
"As the inventor of the most radical change in pet food in decades, JustFoodForDogs is at the forefront of a new trend that is rapidly changing the industry," said Frechette. "We extensively researched the fresh, human-grade pet food market and believe that we have found the partner who shares our belief and passion for offering the very best for pet parents and their pets."