Petcurean Announces “Uplift the UnderDog: Cat Edition 2020”



Petcurean revealed its “Uplift the Underdog: Cat Edition” contest is returning. 

Like previous editions, the contest intends to shine a light on the thousands of deserving animals who are overlooked for adoption because of health, age, behavior and other issues – the “underdogs."  

Starting Jan. 14 until Feb. 2, Petcurean invites rescue groups, shelters and all supporters across North America to get involved and help these cats find homes. A separate version of the contest will also be running in Quebec.  

“Every day, thousands of cats are taken into shelters across the United States and Canada, and, sadly, many of them will ultimately be euthanized because they are perceived as “too hard to adopt” because of their age, health or some other type of perceived imperfection,” said Christine Mallier, PR & community relations manager at Petcurean. “If just one cat is able to find their forever family because of the attention raised by “Uplift the Underdog: Cat Edition," we will view the campaign as a success.” 

Petcurean invites rescue groups and shelters in the United States and Canada to visit to submit the details of their most overlooked, but perfectly adoptable cats. Of the cats nominated, 12 finalists will be selected - six Americans and six Canadians. The finalists will be announced on Feb. 18, and supporters will be invited to learn about the finalists, do their part to help raise awareness, and vote for their favourite cats. The public voting period will last until Feb. 24 at 6:00 pm P.S.T. The winner will be announced on Feb. 25. 

All 12 of the finalists’ shelters will receive a cat food donation of 2,000 meals to support the important work they’re doing to help animals in their communities. Petcurean will also pay the adoption fee for all 12 finalists, and if they are adopted, they will receive year’s supply of food to take to their new homes. The cat who receives the most votes in each category will receive a three-year supply of food from Petcurean.


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