Petcurean Expands NOW FRESH Line



Petcurean added seven new recipes to its NOW FRESH wet food line-up for cats and dogs.


NOW FRESH wet food is packaged in 100 percent recyclable Tetra Pak cartons, which are made from 69 percent renewable materials and BPA-free.


“Introducing new flavors and textures to pets at a young age is a great way to help them develop a broad palate and discourage picky eating habits,” said Annabelle Immega, trade marketing manager at Petcurean. “By expanding our line of NOW FRESH wet food recipes with new textures and tasty flavors, we can help make pets excited for mealtime with complete, balanced and delicious nutrition. Delivering on our commitment to offering a recipe for each and every pet, and each and every consumer, this line extension expands our NOW FRESH wet food protein options and satisfies pets, whether served as treats, toppers or complete and balanced meals.”


The grain-, gluten- and GMO-free recipes are made with 100 percent fresh meat and bone broth gravy. Flavors include chicken pâté, cod pâté and minced chicken for cats; shredded chicken and shredded lamb for dogs; and pork pâté and shredded turkey for small-breed dogs.


The pork pâté and shredded turkey recipes are formulated with sodium tripolyphosphate, which binds calcium to prevent tartar formation and includes parsley and peppermint, both natural breath fresheners. They are an easy-chewing option for dogs with dental issues or small teeth.


For cats that are water-averse, the wet recipes encourage increased moisture ingestion. Additionally, the minced chicken recipe offers a unique texture with added cranberries to support urinary tract health. 


Petcurean’s new recipes will be available nationwide in November. The recipes are available in re-sealable 12.5-oz. cartons for dogs and 6.4-oz. cartons for small-breed dogs and cats.


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