Petcurean Hosts Second Annual Uplift the Underdog Contest



Petcurean is hosting its second annual Uplift the Underdog contest.


Each year, approximately 3.3 million dogs enter U.S. animal shelters nationwide and nearly 700,000 are euthanized, despite research showing that the majority are healthy and could have been adopted. By inspiring people to focus on the amazing heart and spirit of underdogs, the Uplift the Underdog contest will help these shelter dogs find their forever homes.


The contest’s goal is to help raise awareness and increase adoption opportunities for “underdogs,” or those dogs in shelters who are often overlooked due to issues such as age or medical conditions. This year’s contest will feature three categories.


Rescue groups and shelters are encouraged to enter their most overlooked dogs who fall in one of three categories: those who have medical or physical challenges, those with behavior or emotional issues, or those who are super seniors. The contest is open to all rescues and shelters across the U.S. and Canada through April 14. 


There are so many amazing dogs that are just waiting for their chance to be adopted, but due to stereotypes associated with shelter pets, particularly ones who are not considered ‘perfect, theyre overlooked time and time again, said Christine Mallier, PR and community relations manager at Petcurean. Our hope is that the Uplift the Underdog contest will not only encourage people to adopt these deserving dogs, but that it will also raise awareness for the groups that are working so hard to support the displaced animals in their communities.


After completing the online nomination form, six finalists will move to the next round for each of the three categories. Beginning on National Adopt a Shelter Pet Day, April 30, consumers can vote for their favorite dog in each category. The dogs in each category that receive the most votes within one week will be named category winners on May 7. 


Each category winner with receive a five year supply of Petcurean dog food. All finalists will have their adoption fees paid by Petcurean and receive a one-year supply of Petcurean dog food, as long as they’re adopted by the end of 2019, and a makeover grooming session. All finalists’ shelters will receive a 500 lb. donation of Petcurean pet food.


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