Petcurean Names Uplift the Underdog: Cat Edition 2020 Winners
Petcurean revealed the winners of Uplift the Underdog: Cat Edition 2020, a campaign designed to raise awareness of the many cats who are overlooked for adoption each year due to age, health conditions or other perceived “imperfections.”
As part of its campaign to shine a light on underdog cats, Petcurean invited rescue groups and shelters across the U.S. and Canada to nominate their most deserving cats from mid-Jan. to Feb. 2. From the nominees, 12 finalists were chosen in two categories – six American cats and six Canadians – with one winner to be chosen from each country. All 12 received a major food donation, plus a commitment from Petcurean to cover the cost of their adoption fee.
Then, from Feb. 18 to 24, the public was invited to help raise even more awareness by voting online for the cat they most wanted to help get adopted. Thousands of votes were cast in both countries.
In the U.S., the winner was Francine from the Sacramento SPCA.
In Canada, due to some technical issues, two winners were chosen instead of one - Bogart from Pantry Four Paws in Hamilton, and Ernesto from Annex Cat Rescue in Toronto.