The Bird Enjoyment and Advantage Koalition’s new myBird campaign aims to breathe new life into the exciting world of bird ownership by increasing awareness of the joys and benefits of having a feathered friend.
Retailers can seize an opportunity to diversify their customer base and revenue stream by offering small pets the same types of services provided for dogs and cats.
With the right preparation, bird owners can take their feathered friends along for the ride.
With parakeets and cockatiels making up the vast majority of bird sales in the U.S., retailers need to be prepared to inform and supply new parrot owners to help them be successful with these species.
By providing invaluable support to breeders, knowledgeable retailers can secure a supply of local birds and grow their customer base.
With their big, playful personalities, conures can make an excellent pet for both experienced and first-time bird owners.
Parakeets and cockatiels may be diminutive in size, but retailers that are able to sell them stand to make big sales while gaining loyal customers.
Retailers should keep in mind the animal lovers who are as passionate about the wild birds that visit their backyards as they are about their in-home pets.
Elevating merchandising and marketing strategies can have a direct impact on a retailer’s bottom line.
In order to feed pet birds properly, owners need to be as particular about how they feed their avian charges as they are about what they feed them.
Bird owners need to be equipped with both the right first-aid tools and an understanding of when and how to use them in order to deal with emergencies quickly and effectively.
Pet birds need the right foods, and in appropriate amounts suitable for their particular species, in order to thrive and stay healthy.