The Bird Enjoyment and Advantage Koalition’s new myBird campaign aims to breathe new life into the exciting world of bird ownership by increasing awareness of the joys and benefits of having a feathered friend.
Retailers can seize an opportunity to diversify their customer base and revenue stream by offering small pets the same types of services provided for dogs and cats.
With parakeets and cockatiels making up the vast majority of bird sales in the U.S., retailers need to be prepared to inform and supply new parrot owners to help them be successful with these species.
Retailers should keep in mind the animal lovers who are as passionate about the wild birds that visit their backyards as they are about their in-home pets.
Bird owners need to be equipped with both the right first-aid tools and an understanding of when and how to use them in order to deal with emergencies quickly and effectively.
The agency's updated report includes more data than was available last year, but it is still highly speculative and potentially damaging to the brands named within.
