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Think Outside the Box

The litter box category is home to innovative solutions that make cleaning up after cats more convenient.

No-Nonsense Natural Litters

Avoiding messy dust and overwhelming fragrances, manufacturers are opting for more natural formulas when creating cat litter.

Feeding Natural

The trend toward natural foods is here to stay, and retailers should educate themselves in order to properly serve their customers.

Cat Treats

Retailers hoping to grow their cat treat sales must look into the unique needs and preferences of their cat-owning customers and account for the often finicky natures of cats.

Cat Calming Aids & Behavior Control

Blending science and nature, manufacturers are making calming aids to ensure cats are relaxed and healthy.

Healthy Food for Healthy Felines

Nutrition trends for cats include grain-free, hydration and more meat.

Raring to Go

As pet parents take more interest in nutrition and ingredients, raw pet foods for dogs and cats are quickly taking off.

Bountiful Bowls

More young cat owners mean new chances for retailers to drive sales of an often-overlooked product category—cat bowls.

Healthy Inside and Out

Retailers need to stay up-to-date on the latest oral, skin and coat care innovations.

Looking at Litter

As the litter market continues to grow, specialize and innovate, keeping track of changing trends is a priority for any pet retailer.

Keeping Kitty Healthy

Supplements and healthcare products have to be tasty to please discerning felines.

Feline Fun

Cats at play have always captured attention, but now that YouTube and internet memes are creating feline celebrities, demand for cat toys continues to grow.
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