Natural cat litter is available in many forms and textures, so manufacturers are helping consumers learn more about the options.

Cat ownership is booming amongst Millennials—and they are taking the cat treat category in a healthier direction.

Whether customers are looking for a way to tote pets along on errand runs or bring them on a cross-country voyage, manufacturers have developed the right carrier for the job.

Manufacturers continue to work hard at mitigating the risks associated with raw diets while retailers educate consumers about safe-handling practices.

Extraordinary innovation is leading first-aid-supply manufacturers to create healing products to maximize comfort and ensure pet health.

By accommodating as many budget levels and feline play styles as possible in their product selection, retailers can find success in the cat toy category.

Despite a reputation for being naturally independent and tranquil, many cats benefit from products that correct behavior and calm anxiety.

With more cat litter options available than ever before, it’s up to retailers to help customers find the right product for their feline friends.

The cat food market is bursting with a variety of flavors and formats perfect for pleasing an increasingly choosy customer base.