The pet containment category is becoming more diverse as shoppers continue to seek products that fit their specific needs and aesthetic sensibilities.
Declawing is out-and that means cat scratching products are in. Smart retailers are ready to cash in on the trend.
Cat travel is much more popular than many retailers realize. It would be a mistake to overlook this category, which can generate multiple product sales per customer.
Today's shoppers are approaching the pet food aisle with a healthy dose of skepticism, so pet retailers must go above and beyond to ensure confidence in this important segment of their business.
Retailers are harnessing the power of play as manufacturers offer cat owners greater variety in the toy category.
No longer just a niche market, cat grooming-and the products associated with it-are gaining traction with today's feline owners.
Variety is the secret ingredient in creating a cat treat category that tastes of success.
Cats are born with strong natural instincts that can be destructive when not managed correctly - smart retailers can help cat owners tame kitty's wild side so the two can co-exist.
Most people are familiar with catnip as a fun treat that tends to drive kitty a little crazy, but it is actually a lot more versatile than that.
Cat gardens are on the rise, and they represent a great way to add some green to the store this fall.
Cat grooming is on the rise, as a result of increased knowledge about feline care. Wise retailers would do well to leverage the category's growth to increase product sales.
Like food, litter is a staple in the cat aisle; but unlike food, the sales potential in the litter category is often overlooked.