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Archive »Cats

The Taste Test

Once a category in which price was all important, the cat nutrition segment is now largely focused on wellness-and retailers need to make sure they're keeping up with the trend.

Safe & Secure

The pet containment category is becoming more diverse as shoppers continue to seek products that fit their specific needs and aesthetic sensibilities.

A Trend with Claws

Declawing is out-and that means cat scratching products are in. Smart retailers are ready to cash in on the trend.

On The Road

Cat travel is much more popular than many retailers realize. It would be a mistake to overlook this category, which can generate multiple product sales per customer.

Restoring Confidence

Today's shoppers are approaching the pet food aisle with a healthy dose of skepticism, so pet retailers must go above and beyond to ensure confidence in this important segment of their business.

Making Playtime Work at Retail

Retailers are harnessing the power of play as manufacturers offer cat owners greater variety in the toy category.

Coiffed Cats

No longer just a niche market, cat grooming-and the products associated with it-are gaining traction with today's feline owners.

Treating Kitty Right

Variety is the secret ingredient in creating a cat treat category that tastes of success.

Instincts Gone Wild

Cats are born with strong natural instincts that can be destructive when not managed correctly - smart retailers can help cat owners tame kitty's wild side so the two can co-exist.

Crazy for Catnip

Most people are familiar with catnip as a fun treat that tends to drive kitty a little crazy, but it is actually a lot more versatile than that.

Fresh & Green

Cat gardens are on the rise, and they represent a great way to add some green to the store this fall.

Keeping Kitty Clean

Cat grooming is on the rise, as a result of increased knowledge about feline care. Wise retailers would do well to leverage the category's growth to increase product sales.
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