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Putting Aquariums in the Limelight

Bringing the public's attention to the wonders of the fish-keeping hobby is just one of the ways that the stars of television's Tanked are helping to support the aquarium trade.

Getting in the Trenches

Storeowners have a lot to gain by proactively interacting with staff, rather than managing from behind a perpetually closed door.

The Aquarium Experience

The Fish Gallery, in Texas, offers aquatics customers scalable, affordable options in a palatial retail setting

Under New Management

Careful category management can help retailers get to the heart of what can make their businesses thrive or tank.

Can You Relate?

Every retailer knows that customer service is key, but customer relations-a more personal and nuanced aspect of retailing-is just as critical to a store's overall operation.

Fish Food Philosophy

Understanding the how, when and where of fish feeding-and communicating that knowledge to customers-boosts sales and ensures healthier, happier fish.

Little Tanks, Big Opportunity

Nano-aquarium setups can be great for indoctrinating new hobbyists, but only if the pet store selling them provides the right guidance.

Put Your Best Tanks Forward

Attractive and well-designed display tanks play a vital role in driving a successful aquarium department.

Sink or Swim

Retailers and manufacturers in the aquatics segment of the pet industry are rethinking their strategies and adjusting to meet the challenging market forces they face today.

Rocky Road

Employing a strategic approach to selling rocks as décor items will benefit retailers, as well as their customers.

Foundations for Life

Much more than simply a decorative element in the aquarium, substrates play a vital role in the success of hobbyists and pet stores alike.

Turning the Tide

Aquatic Experience – Chicago is reeling in aquarist enthusiasts to reinvigorate the fishkeeping sector of the pet industry.
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