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Breathing Life into Livestock

For many retailers, livestock sales are bound to increase this fall, but clever merchandising and sourcing strategies can make sales soar.

Sustaining Success

Matthew J. Carberry, president of Sustainable Aquatics, discusses the opportunities and challenges facing independent pet retailers in the aquatic livestock trade.

Putting Water to the Test

Water testing is a fantastic service to offer-but first, retailers need to consider all the ins and outs of performing accurate and cost-effective analysis for customers.

The Full Treatment

The water treatment category, more than many others, requires retailers to fully understand how various products work and in precisely what situations to use them.

Into Hybernation

During icy winters or even chilly autumns, retailers may opt to scale back their pond department assortments and temporarily re-purpose the space to boost sales.

Diving Into Ponds

The pond department can be a profit center for pet stores that understand the unique challenges and opportunities presented by this category.

Putting Fish First

Next month's Ornamental Fish Health Symposium will provide professionals from every level of the aquarium trade an opportunity to help improve the level of care provided to ornamental fish.

Secrets of the Reef

While reef fascination is alive and well among hobbyists, retailers need to master some key strategies to make the most out of their reef departments.

Go With the Flow

Retailers need to have a deep understanding of the pump and filter category to help customers find the products they need.

Light It Up

The right assortment, backed by a knowledgeable staff and effective signage, can wake up the lighting department.

Inviting Invertebrate Sales

Selling coral, snails, crabs and other invertebrates can be well worth the effort for retailers who understand how to merchandise and maintain them.

Adjusting the Shelf

Give shelf-stable food sales a boost with some smart marketing strategies and solid sales tactics.
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