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Secrets of the Reef

While reef fascination is alive and well among hobbyists, retailers need to master some key strategies to make the most out of their reef departments.

Go With the Flow

Retailers need to have a deep understanding of the pump and filter category to help customers find the products they need.

Light It Up

The right assortment, backed by a knowledgeable staff and effective signage, can wake up the lighting department.

Inviting Invertebrate Sales

Selling coral, snails, crabs and other invertebrates can be well worth the effort for retailers who understand how to merchandise and maintain them.

Adjusting the Shelf

Give shelf-stable food sales a boost with some smart marketing strategies and solid sales tactics.

Driving Decor Sales

Cutesy ornaments may be top of mind when talking aquarium décor, but don't forget to play up other important categories that will drive sales and rouse customers' imaginations.

Surfing the Menu

Committing to live and frozen fish-food assortments means understanding the ins and outs of stocking and offering these important products to customers.

At Your Service

Offering tank delivery, installation and setup services helps customers get on the right track, while bolstering a store's bottom line.

View from the Bottom

Substrate is not a sexy product category, but with the right assortment and smart merchandising, retailers can maximize its sales potential.

Taking Stock of Livestock

Taking the time to evaluate and fix the shortcomings in your livestock department can translate into happier customers and stronger sales.

Untroubled Waters

Retailers that understand the ins and outs of water treatment can boost sales while helping customers to maintain healthy, balanced aquariums.

It's a Small World

Leveraging the popularity and appeal of nano tank setups can pay off in big ways.
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