Manufacturers say constant innovation is the key to boosting natural treat offerings in pet stores.
Natural grooming products are growing in popularity as pet parents take a closer look at what goes into the products they buy for their companions.
With more consumers seeking out healthy options for their pets beyond food and treats, the natural chews category has nothing but growth in its future.
Natural cat litter is available in many forms and textures, so manufacturers are helping consumers learn more about the options.
While they still represent a relatively small segment of the pet food market, organic food and treats are becoming more popular as consumers pursue healthier diets for themselves.
Consumers continue to seek natural foods for their dogs and cats, and manufacturers are developing more offerings in response.
Once a niche category, green cleaning products are taking over retail shelf space as shoppers increasingly look for safe, effective, natural solutions to pet-related messes.
As going green becomes mainstream, reusing unwanted materials to create unique pet products allows manufacturers to become creative – and pet parents to sleep soundly.
Manufacturers in the natural flea and tick solutions category are prioritizing alternatives to chemical ingredients.
Pet product manufacturers are expanding their toy lines to include offerings made from non-toxic, natural materials and eco-friendly components.
Natural dog and cat foods have many attributes that manufacturers and retailers are eager to communicate to consumers.
Although there is no single set of industry standards to define natural pet treats, it is clear that many manufacturers are devoted to setting a high bar with their products.