The natural and holistic dog food category is earning more shelf space and market share, as increasingly discerning consumers seek these diets for their pets.

Natural cat litters continue to gain popularity with pet owners by offering a high level of safety and performance.

Natural cat food manufacturers are dishing out more products that mimic what felines would eat in the wild and helping cat owners provide more satisfying meals for their finicky eaters.

Manufacturers are meeting the surging consumer demand for natural solutions to the most common and persistent pet care issues.

With pet obesity on the rise, consumers are looking for natural treats that are low in fat and calories, as well as offer healthy benefits.

The natural products movement has become one of the most important trends within the pet industry-particularly for small, independent retailers looking to set themselves apart from larger competitors.

Thanks to advancing technology, natural products can now treat stains and odors as effectively as traditional options.

Consumers are demanding products with simple, natural ingredients, making natural chews the fastest growing segment of the treat category.

The organic pet products market is steadily growing. Retailers that align themselves with reputable manufacturers will see success in the category.

Natural first-aid products are on the rise, but retailers and manufacturers will have to battle some consumer misconceptions to make the most of the category.

More and more customers are looking for all-natural or chemical-free flea and tick products, and manufacturers have been more than happy to oblige the demand.

As demand for natural and eco-friendly pet products picks up, manufacturers and retailers alike are finding their sales are coming easier than ever.