With pet obesity on the rise, consumers are looking for natural treats that are low in fat and calories, as well as offer healthy benefits.

The natural products movement has become one of the most important trends within the pet industry-particularly for small, independent retailers looking to set themselves apart from larger competitors.

Thanks to advancing technology, natural products can now treat stains and odors as effectively as traditional options.

Consumers are demanding products with simple, natural ingredients, making natural chews the fastest growing segment of the treat category.

The organic pet products market is steadily growing. Retailers that align themselves with reputable manufacturers will see success in the category.

Natural first-aid products are on the rise, but retailers and manufacturers will have to battle some consumer misconceptions to make the most of the category.

More and more customers are looking for all-natural or chemical-free flea and tick products, and manufacturers have been more than happy to oblige the demand.

As demand for natural and eco-friendly pet products picks up, manufacturers and retailers alike are finding their sales are coming easier than ever.

Retailers can maximize sales in the supplement and health-remedy category by staying abreast on current ingredient trends.

By understanding the finer points of the natural chews they sell, retailers can look forward to booming sales as customers seek premium products for their pets.

The cat litter category has been transformed by an influx of a variety of natural products, and the trend shows no sign of slowing.

Manufacturers are producing environmentally friendly collars, leashes and harnesses that appeal to the eco-conscious and not-so eco-conscious consumer alike.