The 17th-annual Pet Business Industry Recognition Award celebrates the best that the pet care category has to offer.

Although the animals may be small, their nutritional needs are big.

By understanding the health and behavioral benefits of hay, retailers can help customers select products that keep their small pets happy.

This collection of habitats offers a variety of features designed to keep small animals happy and safe, while making it easier than ever for pet owners to care for their critters.

Small animal toys represent dynamic sales potential that a knowledgeable retailer can unlock to boost profits and retain customers.

Small pets might not always get the attention or shelf space of their larger canine and feline counterparts, but retailers who invest in a strong treat selection for these furry companions will see that investment pay off.

Renewed interest in small rodent pets by Millennials is bringing major changes and new revenue prospects for retailers.

The health of small pets is a big concern to pet parents, and they rely on manufacturers and retailers to work together to provide supplements that maximize the health of these little guys.

Retailers should be knowledgeable about the wide variety of litter products available to help customers choose the best supplies for their needs.

Sales of all small pet products are dependent on sales of the animals themselves, so retailers need to make animal displays as attractive and enticing as possible.

These small mammals need a number of different products made just for them, and retailers who carry the full range of these items are in the best position to increase sales.

Marketing some chews more like treats instead of durable toys might help increase sales in the small animal department.