The pet industry is embracing a new resource that aligns and highlights best practices for the breeders and distributors of small mammals, reptiles and birds.

Carrying quality supplements for small pets can set retailers apart from their competition among consumers who want to optimize the health of their animals with premium formulas.

Retailers can take advantage of the rise in popularity of small animals by offering a variety of products that cater to the little critters’ unique needs.

This selection of bedding and litter products provides a variety of innovative options for keeping a small pet’s home clean and comfortable.

Ferrets have specific needs that pet parents must know before bringing home these lively creatures.

Claire Hamblion, vice president of marketing for Supreme Petfoods, discusses the company’s commitment to meeting the dietary needs of all small animal species.

The nutritional needs of small animals are just as important as those of larger mammals and retailers should educate themselves on each animal’s dietary needs.

This collection of treats and toys appeals to small pets’ natural urge to chew while delivering a host of health and quality of life benefits.

The 17th-annual Pet Business Industry Recognition Award celebrates the best that the pet care category has to offer.

Although the animals may be small, their nutritional needs are big.

By understanding the health and behavioral benefits of hay, retailers can help customers select products that keep their small pets happy.

This collection of habitats offers a variety of features designed to keep small animals happy and safe, while making it easier than ever for pet owners to care for their critters.