Claire Hamblion, vice president of marketing for Supreme Petfoods, discusses the company’s commitment to meeting the dietary needs of all small animal species.

The nutritional needs of small animals are just as important as those of larger mammals and retailers should educate themselves on each animal’s dietary needs.

This collection of treats and toys appeals to small pets’ natural urge to chew while delivering a host of health and quality of life benefits.

The 17th-annual Pet Business Industry Recognition Award celebrates the best that the pet care category has to offer.

Although the animals may be small, their nutritional needs are big.

By understanding the health and behavioral benefits of hay, retailers can help customers select products that keep their small pets happy.

This collection of habitats offers a variety of features designed to keep small animals happy and safe, while making it easier than ever for pet owners to care for their critters.

Small animal toys represent dynamic sales potential that a knowledgeable retailer can unlock to boost profits and retain customers.

Small pets might not always get the attention or shelf space of their larger canine and feline counterparts, but retailers who invest in a strong treat selection for these furry companions will see that investment pay off.

Renewed interest in small rodent pets by Millennials is bringing major changes and new revenue prospects for retailers.

The health of small pets is a big concern to pet parents, and they rely on manufacturers and retailers to work together to provide supplements that maximize the health of these little guys.

Retailers should be knowledgeable about the wide variety of litter products available to help customers choose the best supplies for their needs.