Small animals are receiving more attention as consumers demand products—such as chews—that improve a pet’s quality of life.

The 18th annual Pet Business Industry Recognition Awards celebrate the most innovative products launched in the pet care category.

Finding success in small pet nutrition means understanding how they differ from cats and dogs—and how they’re alike.

The key to enhancing sales of hay-based products for small pets is focusing on both quality and variety.

Retailers should have the knowledge and products to help customers provide the perfect home for their rabbits.

In addition to maximizing space and comfort for their pets, small animal owners are looking for aesthetically pleasing and easy-to-clean habitat options.

Many of small animals’ needs can be addressed by carrying the right selection of toys.

These high-quality treats are formulated to be both tasty and healthy for small pets.

The pet industry is embracing a new resource that aligns and highlights best practices for the breeders and distributors of small mammals, reptiles and birds.

Carrying quality supplements for small pets can set retailers apart from their competition among consumers who want to optimize the health of their animals with premium formulas.

Retailers can take advantage of the rise in popularity of small animals by offering a variety of products that cater to the little critters’ unique needs.

This selection of bedding and litter products provides a variety of innovative options for keeping a small pet’s home clean and comfortable.