Phelps Pet Products to Showcase Multi-Million Dollar Investment
Phelps Pet Products will showcase the new products and expanded capacity resulting from a multi-million dollar investment by New York-based private equity firm Granite Bridge Partners LLC.
“Granite Bridge Partners has demonstrated their belief and commitment to the pet industry through investments in bringing new innovation and capabilities to the Phelps Pet Products pet treat business,” said Rick Ruffolo, CEO and president of Phelps Pet Products. “These strategic investments in people, processes and equipment enable us to offer our customers more production capacity, more packaging options and more innovative choices including USDA Organic Certified pet treats, Marine Certified ingredients, functional ingredients and the industry’s most extensive assortment of ‘Made in the USA’ meat-first pet treats.”
“We believe that the unique offerings from Phelps Pet Products will enable its customers to feature the highest quality, most innovative meat treats on the market,” said Ryan Wierck, partner at Granite Bridge Partners. “Beyond investing in additional equipment and technology, we have built a customer-focused leadership team that is second-to-none. Rick’s arrival in October completed our leadership transition. Rick is a well-regarded and highly experienced CEO whose collaborative style, strategic leadership, expertise in innovation and extensive CPG and cross-channel consumer retail marketing experience will enable us to help our customers capture incremental market share and expand category growth.”