Phillips Adds Raised Right’s to Fresh & Frozen Selection
Raised Right is a family-owned pet food company that makes lightly-cooked, home-style whole food recipes that are frozen and then served fresh. The company works with pet food industry experts to develop its limited-ingredient recipes, which include human-grade meat, organic herbs, non-GMO oils and superfoods. All foods contain no preservatives or fillers, and are batch-tested for safety.
“As a family-run business that grew out of centuries of farming and ranching, Raised Right takes a farm-to-bowl approach to its human-grade food,” says Elizabeth Thibodeau, senior vice president, merchandising and marketing services for Phillips Pet Food & Supplies. “Raised Right is committed to safety and transparency, and Phillips is pleased to add its products to our expanding Fresh and Frozen category.”
Raised Right supports independent pet retailers through a distribution model called The Right Way Retail Alliance. The model allows retailers to offer customers home delivery through Raised Right’s website.