Phillips Brings Rockster to the US
The super-premium, organic food will be available for the first time in the U.S. exclusively through all Phillips’ distribution centers, located in Arizona; Anaheim and Sacramento, Calif.; Colorado; Florida; Indiana; Iowa; Massachusetts; Michigan; Ohio; Oregon; Pennsylvania; South Carolina; and Texas. Phillips will begin pre-booking for Rockster at the end of February.
Rockster was created by Zoe and Sven Ley, based on the theories around the importance of gut and digestive health, including removing traces of antibiotics from the diet.
“Phillips is excited to be working with the Leys to bring the super-premium Rockster brand exclusively to our customers in the U.S.,” said Elizabeth Thibodeau, vice president, merchandising and marketing for Phillips Pet Food & Supplies. “The Rockster story and the development of this family-operated company are inspiring. The pet industry, influenced by human health and wellness trends, is seeing more health-focused products like Rockster, which is committed to transparency, traceability and the highest quality ingredients.”
Rockster’s canned dog foods are GMO-free and offer certified human-grade, bio-quality ingredients, free from any exposure to antibiotics, chemicals, growth hormones, pesticides and steroids; transparency and traceability, with 100 percent of the ingredients listed on the can; bio-superfoods with prebiotics; antioxidants; and a single protein recipe. It is gently poached from raw in the can at lower temperatures, and the packaging is 100 percent BPA-free and fully recyclable, with CO2 neutral production.