Providing Hurricane Relief
With Hurricane Florence wreaking havoc in North Carolina and South Carolina, concern is on the rise not only for people, but for their pets too. Stories have already emerged about heroic rescues and adoption drives for animals stranded by the hurricane.
Those in the pet industry may be asking what they can do to aid in rescue and relief efforts. Last year, the industry came together to help pets affected by Hurricanes Harvey and Irma, and the response to Florence’s devastation will surely be no different. From donating food and funds to shelters to providing medical care, manufacturers stepped up to keep pets safe in Florida and Texas. But what can retailers do to help out and raise awareness of how the hurricane has affected pets?
Retailers have several options in supporting relief efforts. One strategy involves hosting a special event to raise money for pet rescues in the areas affected by the hurricane. Something like a fall fashion show could be a fun way to highlight new products and raise money for relief efforts. If a retailer does not have the space or ability to host such an event, they can simply have staff ask for donations at the cash register or give customers the option to donate a bag of the same food they just bought to a Carolina shelter.
Retailers can also donate some of their own product to animal rescues in the Carolinas. In addition to pet food, shelters need paper towels, leashes, beds and crates.
Here are some rescues in the areas affected by Hurricane Florence that are accepting donations:
- Charleston Animal Society (this rescue is currently taking care of around 700 animals)
- Brother Wolf Animal Rescue
- Coastal Animal Rescue
- Greenville Humane Society
- The Humane Society of Charlotte
- Pender County Animal Shelter
Retailers can also reach out to the ASPCA, which has a Hurricane response team on the ground.
By giving back, retailers can show customers that they care and provide aid to animals that desperately need it. By helping out these pets, retailers can promote the generous spirit of their industry and save lives.