Pura Naturals Pet Captures Two Awards



Pura Naturals Pet won a Pet Insight Vanguard Award in the category of Shampoos & Conditioners. The Vanguard Award recognizes industry leaders that push traditional boundaries in product innovation, merchandising support and pricing policies.


"The Vanguard Award is very meaningful as it recognizes our core products,” said Beth Sommers, president and chief merchandising officer of Pura Naturals Pet. “We've worked hard and have made continual improvements to our product line in order to have the best and safest ingredients for our family pets. The Pura Naturals Pet team has been working hard to continuously update and educate our customers about our ingredients and what makes us unique.”


Pura Naturals Pet and RADIUS launched the Organic Dental Solutions Canine Kit, which recently won Hot Diggity Award. After evaluating hundreds of products, the Hot Diggity Award recognizes the best in family and pet products. The Hot Diggity Award signifies innovation, quality, entertainment and/or educational value and a commitment to excellence.


"It's been wonderful to see our retailers and consumers respond so positively to our Organic Dental Solutions Kit,” said Sommers. “We conducted extensive research to find the safest organic ingredients to create the most effective Canine Dental Gel. We want our customers to be educated on what ingredients are safe for their pets and more importantly, which ones are not."


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