Pura Naturals Pet Creates 1-Tree Planted Eco Program
Pura Naturals Pet is celebrating Earth Day with its inaugural “Team Green” program, which includes a 1-Tree Planted initiative for its USDA-certified organic Tea Tree & Peppermint Shampoo and Conditioner.
“Pura Naturals Pet is eco-friendly and looks for unique ways to continually improve our global footprint,” said Julie Creed, vice president of sales and marketing. “Team Green provides the platform to expand our recycling and corporate sustainability efforts. With 1-Tree Planted, it's a multi-faceted approach with specific products that are tethered to planting a tree. We have employees rolling up their sleeves and planting trees and doing restoration in specific markets from the boroughs of New York to the beaches along the California Coast. We are also encouraging our retail customers to purchase our Tea Tree & Peppermint Shampoo and Conditioner combo pack that is earmarked with the 1-Tree Planted logo. Proceeds from the sale of these combo packs will be used to help fund our tree planting initiative.”