Pura Naturals Pet Creates Paw Rescue Program
Pura Naturals Pet created a Paw Rescue Program to benefit shelter dogs.
With every purchase of Pura Naturals Pet’s Certified USDA Organic Paw Rescue product, the company will donate a Paw Rescue product to Paws for Life K9 Rescue.
Paws for Life helps canines, often bully breeds, be pulled from high-kill shelters. Inmates in maximum security state prisons train the dogs for up to a year, where they learn 70+ commands. The dog is then matched to a U.S. veteran or first-responder with PTSD to be their service dog.
“Since we partnered with Paws for Life K9 Rescue and sponsored their Service Dog program a few years ago, our retailers have been following the success and growth of the program,” said Julie Creed, vice president of sales and marketing for Pura Naturals Pet. “We’ve been very hands-on with our commitment to their inspirational program. We have always promoted ways for our retailers and consumers to donate on our website, newsletters, blog and social media, and many have asked for added ways to help. Now, we have a unique program that allows them to directly contribute in a personal way by giving back and creating positive change for animal welfare.”
“Pura Naturals Pet has been a great advocate of our program and has aided in our growth,” said Alex Tonner, founder of Paws for Life K9 Rescue. “We’re thrilled retailers have been asking for ways to get involved. We’re also excited to be part of Pura Naturals Pet’s booth at Superzoo and meet retailers and media that [have] been so supportive to our program.”