Pura Naturals Pet Forms Distribution Partnership



Pura Naturals Pet entered a distribution partnership with Anipet Animal Supplies to bring its brands to Western Canada.


Anipet has over 30 years of experience bringing pet products to independents, pet specialty retailers, professional groomers and veterinary clinics in North America, and distributes products for dogs, cats, birds, fish, reptiles and small animals in Western Canada.


Anipet will carry Pura Naturals Pet’s grooming and wellness products, as well as its all-natural Pro-Coat Grooming line, to encompass 40 SKU’s.


“Establishing a presence in Canada strengthens our international distribution and business development initiatives,” said Brian Taus, senior vice president of sales, domestic and international for Pura Naturals Pet. “We are thrilled to expand our reach to the north and have the perfect partner in Anipet. We've had many retail inquiries in Canada and are eager to roll out our eco-friendly products to their customers.”


“We're excited to partner with Pura Naturals Pet and grow our grooming and wellness offering,” said Troy Firth, CEO of Anipet. “We have a strong demand for organic and natural products with our vertical markets, and will leverage our seasoned team in selling the two Pura Naturals Pet brands to our accounts and promote the line extension at our annual buying show in August.”


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