Pura Naturals Pet Wins Five Awards
The Vanguard Award recognizes pet industry leaders who bring innovative products to market, create a favorable business climate and have created category growth. Pura Naturals Pet won in Shampoos & Conditioners and Ear Cleaning.
“We are thrilled to win two Vanguard Awards in two different categories,” said Beth Sommers, president and chief merchandising officer of Pura Naturals Pet. “We've really added significant SKU's within our Shampoos and Conditioners; both with our Pura Naturals Pet brand and new Pro-Coat GROOMING brand that was developed specifically for groomers. Retailers have long favored our Ear Cleansing and it's wonderful to see that our line extension of the Ear Wash has resulted in a win within the Ear Cleansing category.”
Pura Naturals Pet also received Family Choice Awards for its all-natural Sweet Orange and Coconut Shed Control Shampoo, Flea & Tick Wipes for dogs and flushable Tear Stain Removing Under Eye Wipes. The Family Choice Awards acknowledge products, services and resources for all members family members including pets.
“We've worked really hard to develop new ingredient focused products that are solution driven that resonate with our retailers and their customers. All with keeping the safety of our pets and the environment in mind,” said Sommers.