Pure and Natural Pet Appoints Chief Compliance Officer


Published:

 

Pure and Natural Pet welcomes Wendy Edelstein-Gonzaga as its chief compliance officer.

Edelstein-Gonzaga, in the newly created position, will oversee the company's ethics and compliance infrastructure. She steps into the role with over 20 years' experience at Condé Nast, a global mass media company that produces some of the world's leading print, digital, video and social brands.

While at Condé Nast (and three years at PubWorx, a joint venture owned by Condé and Hearst), Edelstein-Gonzaga was the compliance director; originally for all of Condé Nast titles, expanding responsibility to all Hearst titles as well as 3rd party titles. She worked closely with all of the Circulation Audit Bureaus and filed Circulation Statements to aid advertisers and worked closely with the legal teams to confirm that the language on all promotions were compliant-following both FTC as well as advertising rules and regulations. 

She will be in charge of overseeing and managing compliance issues within Pure and Natural Pet. She will also ensure the company is complying with regulatory requirements and certification standards while following industry policies and procedures. Edelstein-Gonzaga will report Beth Sommers, president and chief merchandising officer.

"I am pleased to be part of the intelligent, innovative, proactive business-minded team, and help them achieve all of their goals to move the business to the next level,” said Edelstein-Gonzaga. “I'm eager to further grow the strategic footprint of the company, while expanding corporate relationships. I'll be implementing written policies, procedures, and standards of conduct. In addition, I will be responsible for preparing and filing required documentation to accomplish the business needs of Pure and Natural Pet.  I look forward to developing effective lines of communication, while maintaining necessary regulatory knowledge in the industry as a whole." 

Gonzaga is a graduate of Pace University, studying international marketing and is a board member of MCMA (Media & Content Marketing Association).

 

Edit ModuleShow Tags

Archive »Related Content

APPA Names New Board Member

Chanda Leary-Coutu was elected to serve on APPA's board of directors.

Pet Sustainability Coalition To Host Virtual 50th Earth Day Anniversary Event

The organization will bring pet businesses together for the largest, industry-specific Earth Day event.

Tall Tails Supports Local Pet Businesses with WFH Campaign

The WFH campaign encourages pet parents to support their local retailers and donate to animal shelters.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags