Pure and Natural Pet Debuts New Products



Pure and Natural Pet launched nine new products across its Pure and Natural Pet and Pro-Coat GROOMING lines.


“We don't typically launch this many new products mid-year, so we're excited to head into SuperZoo with new products that complement our current successful line-up,” said Beth Sommers, president and chief merchandising officer for Pure and Naturals Pet. “Our focus is, and always has been, our ingredients and pet wellness. At SuperZoo, customers will see the same friendly faces and products they've grown to love at our booth #3159. Our new products will resonate with retailers as they address the many product requests we are always reviewing.”


The three new shampoos the company’s adding to its grooming and wellness category include 2-In-1 Grain Free USDA Certified Organic Shampoo & Conditioner, in lavender and mint; USDA certified organic Itch Relief Shampoo, with neem and niaouli; and 4-In-1 Daily Shampoo, in lavender and chamomile, to clean, condition, detangle and moisturize.


The new additions to the USDA certified organic dental solutions line include a Plaque & Tartar Control Breath Spray and an air pump Dental Gel, in clean mint.


In the natural cleaning category, the company added a flushable Grooming & Cleansing wipe, in a green tea scent; and an enzyme-free, Fragrance-Free Stain & Odor Eliminator Spray, endorsed by the national Carpet & Rug Institute.


To its Pro-Coat GROOMING line, the company added Ear Cleaning Wash, to reduce wax build-up and remove debris; and a latex-free, disposable Dental Swab that cleans and stimulates gums.


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