Pure and Natural Pet Welcomes Chief Administrative Officer



Pure and Natural Pet welcomed Rorie Gerschwer as chief administrative officer. 


Gerschwer brings 20 years of experience in establishing start-up operations in the hedge fund industry to her new role. Most recently, she worked in the home warranty industry enabling the business development and account management departments to thrive. 


"I previously worked with Rorie and she brings decades of critical experience which will help us continue to grow. She will be a tremendous asset and I am thrilled that she is joining the team,” said Beth Sommers, president and chief merchandising officer of Pure and Natural Pet.  


Gerschwer's role at Pure and Natural Pet will focus primarily on overseeing day to day operations and streamlining processes while the business grows. She will have key interaction with all department heads.


"I was taken aback by the lack of quality in our food supply, including snacks for my three children and my three four-legged children. I quickly mobilized as an adherent of all things organic, including grooming and health and wellness products for my pets. If we start off on the right paw, we avoid health complications down the road,” said Gerschwer. “I'm excited for this opportunity to further grow Pure and Natural Pet, a brand I've long supported with my own family pets."


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