Retailers Embrace Social Media Amid Coronavirus Lockdown
In the midst of the coronavirus, an unsettling time for everyone, retailers have had to adjust more than just store operations. To keep customers informed and engaged, pet stores have had to adjust their social media strategy to account for the current climate.
Through social media, some retailers have conveyed imperative information about store operations, shared information about the virus and what stores are doing to help, answered customer questions and more.
Here are some examples of how retailers have successfully used social media, along with some commentary from us on why we feel these posts are effective...
We are open! We have an outside entrance and approval from to remain open. We assure you that our vendors, delivery persons, and staff are all taking safety precautions. We are offering deliveries(home & curbside) call 505-982-9374 to set up a delivery or ask questions. #bekind pic.twitter.com/YxNG33qkEj— Teca Tu - A Pawsworthy Pet Emporium (@TecaTuSantaFe) March 22, 2020
Why it works: Teca Tu successfully conveys the basic information customers need to know in one tweet. It’s simple, to-the-point, and provides a phone number for customers to contact should they have further questions. Sometimes, with so much information out there, less is more.
Social distancing made easy for pet lovers! Our stores remain open but we encourage our Neighbors to practice social distancing on your visits. We've even made this pet-friendly guide to help you out! #petsuppliesplus #minusthehassle #socialdistancing pic.twitter.com/ReMIl9VrSl— Pet Supplies Plus (@petsuppliesplus) March 29, 2020
Why it works: Pet Supplies Plus’ pet-friendly guide to understanding social distancing is a pretty effective way to think about it. Not everyone can envision what 6 ft. apart may look like, but providing a visual example using dogs is a great way to help.
We did NOT expect the amount of orders that came in yesterday. I cannot thank you all enough. I was able to hire back another employee last night and my heart is completely full. Please be patient with us as we are pulling, packing, and shipping your orders as fast as possible. We are trying to get everything to your homes by Saturday but due to being closed on Easter, some orders may not arrive until Monday. Again, thank you so much for your support. Our customers are the greatest. #thankyou #itstartedwithabulldog
Why it Works: This is a genuine response. This sincere thank you is transparent and honest—it showcases how much a customer’s support truly means at this time. Dog Krazy is also upfront about the time constraints its under, proactively warning customers about potential delays.
Why it Works: What a Great Dog! effectively uses social media to provide information and assistance to customers with an item they provided. Ultimately, now that masks are recommended by the C.D.C., this is something many customers are interested in (and potential new customers are sure to be interested too).
Why it works: Most Valuable Pets brings attention to small business beyond the pet industry. By showing support for local businesses (and tagging them), you support the small business community, and potentially broaden your reach to new audiences.