Royal Canin Reveals Take Your Cat to the Vet Campaign
Royal Canin is embarking on its Take Your Cat to the Vet campaign.
In partnership with celebrity and pet industry advocates including Banfield Pet Hospital, Chewy and PetSmart, the campaign will encourage pet owners to schedule regular veterinary checkups for their feline companions.
Actress Mayim Bialik, veterinarian and reality television star Dr. Diarra Blue and kitten rescuer Hannah Shaw have all joined the movement to help raise awareness about the issue with a new public service announcement emphasizing the need for cats to visit their veterinarian on a regular basis.
"Cats are such stoic animals that you often don't know when they are hiding an illness or injury, but it's up to us, the pet owners, to be their advocates," said Bialik. "Royal Canin's Take Your Cat to the Vet campaign serves as an important reminder that, just like humans, our cats need regular wellness checkups and, for some cats, even more frequent visits."
"One of the most important parts of my role as a veterinarian is making sure I'm taking care of the physical and emotional health of my feline patients," said Dr. Natalie Marks, medical director of Blum Animal Hospital and #Cat2Vet spokesperson. "The #Cat2Vet campaign provides much needed guidelines and information for cat owners to remove the stress and anxiety of the veterinary visit so cats can benefit from a thorough physical exam, wellness screening and preventative vaccinations."