Ruffwear Donates $50,000 to Conservation Alliance
“We believe in serving our community and protecting wild places,” said Will Blount, president of Ruffwear. “Many of the moments we cherish most with our dogs take place on our public lands. The Conservation Alliance is doing critical work to safeguard public lands and waterways, and this donation is our contribution to that effort to ensure that future generations of pups and people will be able to experience America's natural treasures.”
The Conservation Alliance is an organization of businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Since its inception in 1989, The Conservation Alliance has contributed more than $18 million to help protect more than 50 million acres of wildlands, 2,991 miles of rivers, stop or remove 29 dams, designate five marine reserves and purchase 12 climbing areas.
“We are grateful to Ruffwear for demonstrating such leadership in our shared effort to protect and defend public lands,” said John Sterling, executive director of The Conservation Alliance. “These lands are the backbone of outdoor recreation in America.”