Scenthound Partners with Groomer Society



Scenthound partnered with Groomer Society, a grooming education resource dedicated to teaching and enabling groomers to strengthen their skills.

As Scenthound continues to expand – currently with six locations in various stages of development throughout Florida – the dog grooming franchise sought out the partnership to educate its new employees efficiently. Groomer Society will be supplying educational videos to Scenthound employees, taught by groomer Joshua Morales.

Morales, a two-time Nationally Ranked Pet Styling Competitor, began his grooming career 10 years ago before deciding to become an instructor and get involved with grooming competitions. Since then, he has become a master certified groomer with The National Dog Groomers Association of America and a certified member with the International Society of Canine Cosmetologists. He got involved with Groomer Society to serve as an education resource and help other aspiring groomers. The brand produces training webinars to help groomers of all levels master anything from basic techniques to advanced grooming styles.

“This is an exciting partnership because we get to be involved with a brand that is changing dogs’ lives with a mission to keep all breeds healthy,” said Morales. “Our digital curriculum will be used to train franchise partners as well as new Scenthound employees so that each team member is prepared to give every dog the care that they need.”

“As we continue to expand, we decided that partnering with Groomer Society would be the most effective way to train all of our new team members and ensure that they receive the highest-quality education available,” said Tim Vogel, Scenthound CEO. “Not only is it efficient for the business, but also a great experience for our new team members to learn from such an experienced and highly-ranked groomer.”


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