September 2015

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In this Issue

Worldwise’s New goDog Toy Line Designed for Hours of Interactive Fun

Designed to be thrown or launched, the new goDog Retrieval Toy collection from Worldwise is intended to provide pets and their owners with long-lasting entertainment.

Freeze-Dried Named Fastest-Growing Pet Specialty Retail Food Segment

According to data from GfK’s point-of-sale panel in the U.S., freeze-dried SKUs are showing the strongest sales growth in pet retail, while grain-free and other established categories remain important players.

Songbird Selections Nutrithrive

Global Harvest Foods has released Audubon Park Songbird Selections NutriThrive, a vitamin- and mineral-enhanced line of wild bird food created to meet the changing needs of backyard birds.

By Nature Active Defense+ Chews, Strips and Twists

By Nature Active Defense+ Chews, Strips and Twists are designed to give dogs a healthy boost between meals.

9500 Ultimate Pet Air Cleaner

The 9500 Ultimate Pet Air Cleaner from Winix Inc. combines air filtration, advanced odor control and PlasmaWave Technology to provide the cleanest air possible.

Clickit Sport XL

The Sleepypod Clickit Sport XL brings crash protection to extra-large dogs.

Obe ProBowl

The Obe ProBowl, from Obe Inc., makes it easy for pet parents to ensure their dog gets the right amount of food and water.

Diving Into the Data Stream

In today’s highly competitive, high-tech retail environment, pet stores that do not understand how to obtain and utilize key sales and customer information risk drowning in their own ignorance.

The Giving Spree

Taking a look at this year’s gifting trends at both ends of the leash can help pet retailers attract their share of sales during the holiday season.

The Doze Zone

The dog bed category has its challenges, but it still offers pet specialty retailers a great opportunity to stand out from the crowd, send traffic through their doors and achieve higher register rings.

A Spot-On Approach

The Wet Spot Tropical Fish in Portland, Ore., earned its status as an award-winning live animal retailer by focusing on unusual freshwater tropical fish and aiding the success of its loyal customer base of aquarium hobbyists.

Truth and Transparency in Organics

Increased consumer interest in tracing food to the source is leading pet food manufacturers to provide detailed information regarding the origins of their ingredients—and they expect pet retailers to follow suit.

Swinging for the Fences

For independent pet specialty retailers, access to the right metrics is the key to making a data-driven play for success.

True to its Roots

Twenty years after emerging in the pet industry, Zuke’s continues to do what it does best—produce healthy, natural treats.

Selling Substance

Manufacturers must spread the word about their products, their benefits to animals and the reasons why shoppers should pay more for these items.

Toy Destination

Retailers can create excitement and encourage sales of ferret toys by taking steps to make their store a fun destination.

Felines Front and Center

Pet specialty retailers have a big opportunity to cater to underserved cat owners in the raw food category, says Tracey Hatch-Rizzi, vice president and co-founder of Radagast Pet Food, Inc.

Making Connections

Pet retailers can build critical relationships with politicians by following five simple tips.

Grading Classroom Pets

An ongoing study commissioned by the Pet Care Trust is revealing the positive impact that classroom pets can have on students in a number of developmental areas.

Building a Self-Motivated Staff

By focusing on posing the right questions instead of giving advice, pet store owners and managers can help their employees take responsibility for solving their own motivational problems.

On the Table

Grooming tables rank among the most vital and frequently used pieces of equipment in a pet groomer’s day, so choosing the right one is critical.

Maximizing Healthy Nutrition

Marilyn Chambliss McElroy, associate product manager for Nutramax Laboratories, Inc., discusses why the company’s commitment to research and quality sets it apart from other supplement manufacturers.

Putting on the Kid Gloves

Children represent a tremendously important segment of pet specialty stores’ customer base. Here is some advice about working with their youngest shoppers.

Speedy Recovery

First-aid and wound-care products help pet owners care for their injured animals and help retailers become a trusted resource for the local pet-owning community.

Rough Seas

Navigating the marine livestock trade presents numerous challenges, but with some careful consideration, retailers can profit abundantly from the category.

Pay to Play

A well-chosen and stocked cat toy section can bolster a retailer’s bottom line by helping to drive additional sales.

Boosting Bird Sales

A combination of a strong, attractively merchandised product assortment and an effective sales staff can help make a retailer’s bird department take flight.

More Than Marketing

Retailers must look beyond high profit margins to ensure that products deliver true health benefits.
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