September 2017

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In this Issue

Why You Should Expand Before It's Too Late

Expansion can make it much easier to compete, particularly if one of pet specialty’s established powerhouse chains decides to move into your neighborhood.

Cultivating Success

While the pet industry has proven to be fertile ground for growing successful retail chains, expanding a one-store operation into a multi-unit powerhouse can be quite challenging—and risky—when you’re working with limited resources.

Experience Over Everything

Bark Out Loud Doggie Boutique & Café makes an impact with local pet owners by hosting charming events and marketing with a personal touch.

Fashion Forward

For PetRageous Designs, keeping up with the latest trends and embracing the humanization of pets is at the core of the business’ success.

Letting Their Hair—and Fur—Down

Conair, long a household name in human grooming products, has been gaining momentum in the pet products business.

‘Tis the Season for Toys and Treats

As the holidays approach, pet parents want to involve their furry friends in the festivities as much as possible by gifting them themed goodies.

Selling the Spa Experience

Taking the home-grooming experience beyond a simple clean cut, retailers have identified the demand for luxurious products to soothe and indulge pets.

Gaining in Training

From dealing with accidents to correcting behavior, these products will ease the training process and encourage dogs to achieve their best behavior.

Healthcare at Home

With the right approach to education and merchandising, the first-aid and wound care category offers both an opportunity to build customer relationships and strong sales potential.

The Big Three

While the Global Pet Expo and SuperZoo trade shows have proven to be vital to the ongoing success of the pet industry, the Pet Industry Leadership Conference coming up in January will be no less important.

A Big Step in Protecting Small

The Pet Industry Joint Advisory Council unveiled a new set of uniform standards of care for small animals such as small mammals, birds and reptiles.

The Honest Approach

Lucy Postins, founder and chief integrity officer of The Honest Kitchen, discusses her company’s commitment to supporting healthy pets and healthy independent pet stores.

How to Win in a Changing Marketplace

While pet specialty retailers face serious challenges in an evolving competitive environment, they can still be successful by playing to their strengths.

Awakening Sales

As dog bedding manufacturers devise increasingly sophisticated products, pet specialty retailers should know their customers’ needs and train staff to deliver the best solutions.

Stable Selection

When choosing tables, groomers should invest in products that will be reliable assets to their businesses for years to come.

Pouncing on Toy Sales

Cats are more popular than ever, which means retailers have the chance to drive sales in this historically underserved category by stocking a great toy selection.

Smart Cookies

Natural treats are more numerous than ever, and educated consumers expect the snacks to have many wholesome attributes.

Sale Away

A creative assortment of themed specials can help keep livestock sales brisk, allowing retailers to offer an ever-changing selection of healthy fish.

Hidden Gems

For customers looking to venture off the beaten track in snake ownership, sand and rosy boas can provide an intriguing alternative.

Pocket Pet Playtime

Informing customers about the health benefits of toys for their small animal pets can help retailers spark sales in this fun-filled category.

Social Strategy

Online marketing tools can be invaluable, especially for those savvy retailers who know how to capitalize on the appeal of the live animals in their stores.
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Grasping Gen Y

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