Soda Pup Expands USA-K9 Brand
True Dogs, LLC, dba SodaPup, will expand its USA-K9 brand of durable American-made rubber dog toys.
The USA-K9 brand features dog toys inspired by military objects and targets the working dog, law-enforcement, military and veteran communities.
“Our strategy at SodaPup is to study the diverse population of dog owners, to segment them into understandable consumer groups and to build brands that speak directly to the tastes, interests and requirements of those groups,” said Adam Baker, founder and CEO of True Dogs. “By spending time with professionals in the working dog community and studying how they use our products in the field, we’ve been able to make quick strides to evolve our products to meet their rigorous demands.”
USA-K9 matches donations each quarter to Military Working Dog Team Support Association (WDTSA), which makes care packages that are sent to military working dogs and their handlers overseas. Most recently, USA-K9 teamed up with MWDTSA, actor Justin Melnick and his K9 partner Dita on a holiday toy drive and a domestic military working dog toy drive. As a veteran himself, Baker’s proud not only to give back to the military and law enforcement communities but also to build all SodaPup products in the U.S.
All SodaPup products are made with earth-friendly certified FDA-compliant materials.