Sojos Debuts First Life-Stage Food in the Raw Category


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Sojos, maker of raw pet food and gourmet treats, has unveiled Sojos Complete for Puppies, the first life-stage food in the raw, shelf-stable food category. The diet combines raw, freeze-dried turkey and salmon with select superfoods and a blend of essential vitamins and minerals to support puppies’ growth and whole-body health.

Sojos Complete for Puppies rehydrates in five minutes to minimize prep time, and the soft mix is friendly for puppies with developing teeth and gums. Additionally, Sojos has introduced Sojos SimplyPuppy, raw, all-meat treats in turkey and salmon or beef and venison varieties.

“Our new puppy recipes come at an exciting time for us,” said Ward Johnson, co-founder of Sojos. “Already this year, we have expanded our production facility and innovated with our first freeze-dried treats for cats. Sojos Complete for Puppies and Sojos SimplyPuppy represent the next wave of innovation in raw nutrition for pets.”

To help ensure these and all other Sojos recipes remain at a competitive price point across retailers and channels, Sojos has also recently rolled out a new Minimum Retail Price (MRP) policy. Under the policy, Sojos has introduced more rigorous enforcement measures to ensure pricing is consistent across channels, imposing consequences on retailers that advertise, offer to sell or sell Sojos products below the published MRP. 

 

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