Spectrum Brands Expands Nature's Miracle Home Disinfectant Portfolio


Published:

 

Spectrum Brands, Inc., maker of Nature's Miracle, expanded production of its antibacterial household surface cleaners to ensure availability in stores at this critical time.

Over the past few months, the company boosted production of its Nature's Miracle Advanced Platinum Stain & Odor Remover & Virus Disinfectant, available at pet specialty retailers nationwide. The EPA-registered, antibacterial spray formula introduced last year kills 99.9 percent of canine and feline viruses, which are easily spread among pets through saliva, urine and feces. The line of spray disinfectants is designed to eliminate tough dog and cat messes while disinfecting soiled household surfaces.

Spectrum Brands will also introduce a new line of EPA-registered home disinfectants this month. Nature's Miracle Brand For Life's Messes All-Purpose Cleaner spray destroys 99.9 percent of bacteria on high-touch surfaces all around the home, including countertops, doorknobs, faucets, play structures and pet crates. 

For maximum effectiveness using Nature's Miracle disinfectant products, pre-clean soiled areas, spray surfaces from 4 to 6 inches away until thoroughly wet, wait 10 minutes and wipe clean.

"Moving into the household disinfectants category has been a natural extension of the Nature's Miracle brand," said Eric Kenney, vice president, marketing at Spectrum Brands' Global Pet Care business unit. "Pet messes have always been our specialty, but applying that expertise to new categories has allowed us to serve a much wider base and provide the disinfectant products people need right now."

 

Edit ModuleShow Tags

Archive »Related Content

WPA Reveals New Virtual Marketplace

WPA invites vendors to join its new virtual marketplace, WPA365.

Open Farm Pet Food Partners with Loop

The company will serve as Loop's first ever pet food partner.

Merck Animal Health Acquires U.S. Rights to SENTINEL Brand

The SENTINEL brand will bring parasite protection products to the company's portfolio.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags