Spectrum to Showcase Brands at Global Pet Expo
“As one of the world’s leading pet care products companies, we’re committed to enhancing the lives of pets and those who care for them,” said Eric Kenney, vice president, Global Pet Care marketing and product development at Spectrum Brands. “We deliver on that commitment by investing in exciting product innovation, maintaining high quality standards and continuing to build on our strong relationships with the retailers that consumers depend on.”
The Spectrum Brands booth will feature product demonstrations, videos, interactive exhibits and new displays of its brands.
The company will highlight its Dingo, Good ‘n’ Fun, Better Belly, DreamBone and SmartBones brands and their lines of rawhide and rawhide-free dog chews through interactive panels.
Tetra aquatic nutrition, water care and aquarium products, and technologies will unveil its Tetra Connect Wi-Fi-accessible aquarium kit, featuring Tetra Connect LED Lights and a Tetra Connect Feeder that consumers can control through the Tetra My Aquarium App.
Spectrum Brands will showcase its array of GloFish fluorescent fish in a darkened GloFish Gallery room, as well as air a GloFish mini-documentary. The company will be introducing the new GloFish arrivals and will have the GloFish 5-Gallon Aquarium Kits on display.
Nature’s Miracle’s exhibit will highlight the brand’s evolution, and allow visitors to watch a video about the odor-elimination technology in Nature’s Miracle Stain & Odor Remover, followed up with an interactive experience.
The Marineland display will introduce its Exhibit Series Integrated Aquariums, frameless glass aquariums with glass canopy covers and stands. Each kit comes complete with Wi-Fi LED lighting with preset and custom effects that can be controlled remotely through the Marineland app. The newly designed Penguin and Emperor Power Filters will demonstrate the flow control and quiet operation. Retailers will be able to watch time-lapse videos about the product’s performance. The brand’s line of premium filtration products, including Magnum Polishing Internal Filter and MagniFlow Canister Filters, will be showcased along with the Marineland Fully Adjustable LED Lights.
The FURminator exhibit will detail the brand’s Ultimate Hair Reduction System.
The Wild Harvest area will highlight the brand’s newly reformulated Advanced Nutrition diets for birds and small animals, allowing visitors to see the updated packaging firsthand and evaluate the benefits of these diets.