Spunky Pup Welcomes New VP



Lafayette Bay Products LLC, maker of the Spunky Pup line of pet products, hired Craig O’Keefe as the company’s new senior vice president of sales and marketing. His area of focus will be the worldwide expansion and development for the pet specialty, lawn/garden, tack/feed, hardware, specialty grocer and specialty retail markets.


O’Keefe is a veteran of the pet industry previously holding executive level positions at Dog Gone Smart Pet Products, where he was the sr. vice president of sales and marketing for the past six years, and at P.L.A.Y. and Fab4 Pets, where he was the VP of sales and marketing. He also co-founded and was president of California Solutions. O’Keefe has also been a consultant for many pet products companies with his long time pet industry-consulting firm ON! LLC.


“Craig’s depth of industry knowledge and his proven ability to build high-performance teams will be key in growing Spunky Pup’s customer base around the world,” said Ward Myers Spunky Pup’s owner and CEO. “His proven record of facilitating long-term business relationships with both customers and industry luminaries is a huge asset for Spunky Pup. We have experienced tremendous growth over the last 12 months, and Mr. O'Keefe brings a level of expertise and professionalism that will insure Spunky Pup's continued growth and development.”


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