SquarePet Launches Veterinarian-Formulated Pet Foods
SquarePet Nutrition revealed its new healthy recipes for dogs and cats this fall.
The formulas introduced this fall include:
• The industry's first Meat-Free formula to utilize cage free, whole eggs as the #1 ingredient, an option for sensitive stomachs, use in rotational feeding, and approved for all life stages.
• High-Meat, Low-Carbohydrate raw alternative diets made without peas, legumes, lentils or potatoes.
• Veterinary Formulated Solutions for Sensitive Skin and Digestive Support are veterinary-inspired diets providing a new option for solution-based nutrition for the independent retailer.
SquarePet was founded by a family of pet food industry professionals and its product line features formulations created by its veterinarian owner and co-founder. Headquartered in Austin, TX, it is dedicated to serving the independent pet channel.
“We only use ingredients we would feed to our families,” said Peter Atkins, CEO at SquarePet. “Our pets are family members. They deserve to eat what we eat. If we wouldn’t eat it, it’s not in our pet foods.”