Standing Out from the Competition
A retailer’s biggest competitor is often themself.
Standing out from the competition is so important to stay competitive in your area of the industry, but often you are so focused on what the competition is doing that it can derail or paralyze you, and can often make you miserable worrying about everyone else instead of looking at your own business.
One of the best pieces of advice I read from a non-pet industry successful business entrepreneur years ago was, “I am my own competition,” or, in other words, you are your best competition.
What does that mean?
It means to compare your business from year-to-year, month-to-month or day-to-day from the year prior. How has your business grown, become more successful or had an off month where revenue was not where it should be? Instead of losing your focus to the big box store down the street or another new and emerging e-commerce site, turn your attention on your own business.
How can you stop worrying about what everyone else is doing and make your business stand out in your neighborhood, town or city? Some questions you may ask yourself (and your staff) are:
• What can you do better?
• What can you do that is new and different?
• How can you serve your customers so they are raving about your business?
• Are you measuring what works?
• Are you being honest with yourself? Something you may love doing may not be helping your business overall.
• How is your customer service?
• How well informed are your employees?
• Do they even care about your business or their jobs?
These may be some tough questions, but they are important to not be in denial about your pet business and the answers may motivate you.
Think about this: are you regularly getting referred and recommended? If not, what could you be doing wrong as the business leader or not enough of to be the go-to place for pet parents?
For example, in any dog parent group on social media, someone may ask, “Hey, I want to switch my dog to raw food, where should I go?” If this is your niche and you’re store is standing out, you will get multiple people referring you and your business. Every. Single. Day.
If you’re not getting referred, or business is slower than you would like, or you have a hard time answering those questions above – join in on the session “How Your Pet Business Can Stand Out from the Competition!” This seminar will give you many ideas and ways to execute them, know how, tips and tools to be your own competition and always stand out.
Nancy Hassel is the founder and president of American Pet Professionals.