Stella & Chewy's Introduces Cat Kibble Lines


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Stella & Chewy’s unveiled its two new cat kibble lines: raw coated and raw blend kibble.

The kibble joins another new cat product, Marvelous Morsels wet food for cats, which was launched earlier in 2019. Both new lines are available in grain free and single animal protein diets.

Stella & Chewy’s Raw Coated Kibble is available in cage-free chicken and wild-caught salmon recipes, and the Raw Blend Kibble is a cage-free recipe. Both products come is three sizes: 2.5, 5 and 10lb bags and sold exclusively at neighborhood pet specialty stores.   

“Our cat kibble is high protein and grain-free, with meat being the number one ingredient and animal meal the second," said Marc Hill, chief executive officer, Stella & Chewy’s. "Its potato-free, low glycemic value and low carbs. The kibble is rich in omegas benefiting the skin and coat, and the only fruit added are cranberries which helps promote a healthy urinary tract. Like with our dog food, the cat kibble includes probiotics for optimal digestion. Overall our products offer the most complete and balanced pet food for all ages." 

Hill also shared that more dog and cat products are being planned for rollout in 2020. 

In addition to announcing its new cat kibble lines, Stella & Chewy’s revealed its November Adopt a Senior initiative was a success. The company originally committed $25,000 towards the adoption fees of senior dogs and cats over the age of four years old. Soon after the launch, the campaign went viral and by the end of November, 371 animals were adopted throughout the United States, and Stella & Chewy’s investment in the program ended up covering $80,000 in adoption fees.

 

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