Stocking the Right Products for Senior Pets



As pet care continues to improve, animals are living longer and healthier lives. With a growing population of senior pets, retailers should take the time to build a designated section in their stores that caters to older animals.


With supplements becoming more popular, retailers should offer ones that tackle challenges senior pets may face such as aching joints, loss of appetite or cardiovascular issues. There are even products that are specifically formulated for older animals. Vetericyn’s new ALL-IN supplement comes in a senior variety to support a dog’s overall wellness. Ark Naturals’ Gray Muzzle line for dogs includes a daily chew that addresses cognition issues associated with aging.


Retailers can also stock mobility aids that can help senior pets better get around both inside and outside of their homes. PetSafe’s Happy Ride Compact Telescoping Dog Ramp can be used to help dogs get more easily into vehicles. The manufacturer also offers an indoor option with its Wood Sofa Ramp, which can be used for pets to get onto beds and couches. Its carpeting even complements home décor and furniture.


There are also pet beds that are designed to be more comfortable for senior animals. Some beds even include heating functions to soothe sore joints such as the K&H Pet Products Thermo-Pet Cuddle Cushion Pet Bed. Others are made with materials that are meant to be extra soft and comfy such as the Jax & Bones Dottie Dozer Bolster bed.


But probably the biggest category that retailers can choose from for senior pets is food. Companies like Nulo and Fromm Family Pet Food offer senior recipes for pet that can be easier to digest, while still providing optimal nutrition.


In building an in-store senior section, retailers should make sure to bring in products from all different categories. This tactic will help ensure that they have the merchandise available to meet every need of this vulnerable pet population.


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