SuperZoo 2019 to Take Place in August
World Pet Association (WPA) changed the dates for SuperZoo 2019. After listening to feedback from pet professionals and reviewing post-show research, SuperZoo will now host over 20,000 pet professionals from August 20-22 at Las Vegas’ Mandalay Bay, with the show’s retailer education sessions set for August 19.
With this date shift, SuperZoo aims to be well-aligned with holiday product launches and seasonal buying cycles, giving retailers the opportunity to be the first to experience emerging product trends.
With more than 1,200 exhibitors and over 800 product debuts, retailers can source unique gear, pet technology, accessories, pet food and snacks that will allow them to differentiate themselves in today’s competitive market.
“SuperZoo’s goal is to provide the most robust platform of product discovery, education and networking to ensure this hardworking, dedicated community is able to come together at a date that is most conducive to their business imperatives,” said Jacinthe Moreau, WPA president. “After several conversations and in-depth post-show research analysis, we realized that hosting SuperZoo in August more efficiently matches the business goals and priorities of both brands and retailers.”
“In visits with independent pet retailers across the country, our community relations team was able to gain valuable insights, and bring information back to our team to ensure the needs of industry retailers are being heard,” said Mike Karsting, vice president of exhibitions for WPA. “I’m thrilled to be a part of an organization that cares, listens and is responsive to the concerns and feedback from our community.”
SuperZoo registration is expected to open by January 2019.