SuperZoo Adds New Features to 2019 Show



SuperZoo will be offering a new SuperZoo Investor Hub and an enhanced New Product Showcase at this year’s show.  


The SuperZoo Investor Hub is designed to connect investors with companies who are looking for capital investment. Entrepreneurs, product inventors and developers will explore partnerships and acquisition opportunities with leading industry investors and gain knowledge to stay ahead of emerging trends.


SuperZoo Investor Sessions, presented by companies such as Leap Ventures, Purina Innovation and Factory LLC, will provide insights into the future of product offerings. These onstage discussions will educate attendees on securing capital venture funding for product development and advise on how to get in front of the right retail buyers, managing and understanding distribution strategies, growing a pet care startup and more.


“SuperZoo is uniquely positioned to help ambitious entrepreneurs and forward-thinking investors explore partnerships and acquisition opportunities, all with the vision of remaining ahead of emerging trends and shaping the future of pet retail,” said Courtney Harold, vice president of sales, marketing & business development, WPA. “SuperZoo is where the future of the industry takes shape from product development to product discovery. As we strive to collectively grow the industry and support our thriving community, SuperZoo sets the foundation for pet retail success by providing a platform to bring this community together.


The updated New Product Showcase will now house both the Pet Tech Center and the Made in the USA Showcase. This expanded show floor destination will showcase innovative products, as well as provide relevant content and education sessions to give retailers the support they need to successfully bring technology trends and locally-made products into their stores.


The New Product Showcase awards will feature new categories, including Innovation, New Nutrition Product, Technology, Shelf Appeal, Lifestyle, Point of Purchase, and Humanized Pet Product.


Visit for registration, event details, access to hotels and a full list of exhibitors, education sessions and networking opportunities. SuperZoo 2019 will take place at the Mandalay Bay in Las Vegas from Aug. 19-22.


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