SuperZoo New Products Showcase Winners Announced



Five stand out products were honored across seven categories at SuperZoo's New Products Showcase Awards presentation. The winners were:


Innovative Pet Product—Pioneering, never-before-seen solutions.

Pet Fitness Robot

Varram USA Inc.


Lifestyle—Products designed to improve pets’ health and well being.

Calm Carrier

Van Ness Pet Products 


Shelf Appeal—Packaging that stands out and clearly conveys the benefits of the product.

Treatworx Natural Dog Treats

Treatworx Dog Treats


Point of Purchase—In-store displays that grab shoppers’ attention.

VE RAW BAR Merchandise Display

Vital Essentials


Technology—New products with modern, high-tech features.

Pet Fitness Robot

Varram USA Inc.


Humanized Pet Products—Pet products that also benefit humans.

Calm Carrier

Van Ness Pet Products


New Food Product—Original, new-to-market food and treats.

Hikari Herptile

Hikari Sales USA Inc.


This year, the process for selecting the SuperZoo New Products Showcase Awards winners was different than in past editions of the show. Instead of being decided by votes cast by retailers who visited the showcase, the honored products were chosen by a panel of six pet industry experts and influencers. The winners were announced at a presentation held on the first day of the show (Aug. 20).



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