Superior Farms Pet Provisions Launches Collagen Treats for Dogs
Superior Farms Pet Provisions added two new dog treats, Beauty Stix and Beauty Springz, which contain up to 75 percent collagen.
The high-protein treats are made from Corium, the bottom layer of beef skin, for a chew that is both longer lasting and more digestible than rawhide, and a potent natural source of supplemental collagen that supports healthy joints, skin and coat. The treats will launch online and in stores this spring.
Beauty Stix will be a stick straight dog treat while Beauty Springz will provide a twisty option for small paws. Like all Superior Farms Pet Provisions, Beauty Stix and Beauty Springz are all natural, grain-free, gluten-free, and contain no artificial colors, flavors or fillers. All treats and chews are made with 100 percent lamb, beef, turkey, pork or venison produced in the U.S.
"After veterinarians expressed concern about the digestibility of rawhide several years ago, we were determined to identify an alternative," said Ken Wilks, vice president of sales for Superior Farms Pet Provisions. "After two years of research and development, we've identified the deepest layer of beef skin as the solution for this concern and learned more along the way about how Corium is an affordable natural source of whole collagen.
“While most consumers today understand the benefits of collagen, they may not realize that it has proven benefits for their furry friends as well. We're excited to offer two ways to supplement collagen in dogs' diets while providing a long-lasting treat.”