Supreme Petfoods Changes U.S. Marketing Strategy
Supreme Petfoods brought its U.S. sales and marketing functions in-house. This decision will allow the company to meet the needs of distributors, retailers and veterinary practices throughout the U.S. more efficiently and effectively. The small animal food and care company will also be better equipped to spread its expertise and knowledge. The move follows a successful year for Supreme, which received four industry awards and saw U.S. sales increase by 10 percent.
“Supreme is confident this change will allow us to be more connected with our customers in the USA, allowing us to respond quickly to meet their needs and improve service,” said marketing manager Claire Hamblion.
An expanded team of seven sales and marketing professionals is in place for the start of 2018. This team is based in the UK office, but will provide dedicated support to the U.S. market. A full program of promotional support and a U.S.-specific marketing calendar has been developed and is being launched by the team in January. A new CRM and sales process has also been introduced, improving Supreme’s communications about promotions, deals, special offers and new product launches. The team will be regularly meeting with customers and attending open houses and trade shows.
Supreme also has other big plans for 2018. “We’re aiming for strong growth throughout our range of healthy species-specific foods and bedding,” said Hamblion. “After 25 years, it’s a category we understand completely. Now we can offer our stockists the high quality support they need to be successful with Supreme. By acting together, we can improve the wellbeing of small pets across the USA and beyond.”